Clear thinking on digital, websites & AI
Simple, low maintenance solutions for small and medium businesses — in plain English, with no more technology than you need.
Services and fees
Most small businesses don't need more software. They need the right few tools, set up well, and a plan for using them. Every engagement is priced per stage and agreed in writing before work starts.
Getting the foundations right.
We look at how work actually flows through your business, then simplify it.
Start with
Adopt AI carefully, on your terms.
AI saves real time, but only once confidentiality, accuracy and staff confidence are settled.
Start with
Planned with you, built by specialists.
More customers find you by search — Google, Bing and AI assistants. We plan the site and the search strategy; The Website Workhouse builds and runs it.
Start with
Quoted and delivered by The Website Workhouse. All prices ex GST.
What is included, what is not, and what it costs — before anything starts.
You deal with the consultant doing the work, start to finish.
No vendor commissions or referral fees. Ever.
You own the deliverables and the accounts. Leave whenever you like.
Free and without obligation. Larger or unusual work is quoted after Discovery. Prices reviewed each January.
Approach
Short stages, a written view before any commitment, and nothing built until the decision is clear. Fixed scope, fixed fee, no retainers.
A conversation about your business, what is frustrating, and what "better" would look like.
We review your current systems, site and ways of working, and give you a short written view of options and costs.
We do the agreed work ourselves, or guide your team and suppliers through it — whichever suits.
Handover, training and a check-in once things are running, so the improvements stick.
One team
Few projects need the same skills. We work out what yours requires, bring in the right specialists for those parts, and manage them to a finish — so you deal with one accountable person, not a list of suppliers.
We plan and lead
We work out what you need, plan it, and run it. Scope, sequence, cost and the people required — one accountable person from first call to handover.
We bring in
Website build and search, systems and integration, data migration, design, and trades where a job touches the physical world. Each is engaged only for the part that needs them, and only when the work calls for it.
The Website Workhouse is one of them, handling website build and SEO. It operates under the same director as Jotunfjell, which we disclose in writing before any build is quoted. You are free to use a supplier of your own.
We all follow
Simple Solution, Low Maintenance — the framework everyone on the project works to: short stages, no more technology than you need, and an outcome your own team can run.
Who we work with
Most of our clients are on Sydney's North Shore and Northern Beaches — from Chatswood and St Ives to Manly, Dee Why and Mona Vale — with others across greater Sydney and, remotely, around Australia.
Accountants, lawyers, architects and advisers who need reliable systems and a considered approach to client confidentiality.
Established businesses where technology decisions carry weight across generations.
Quoting, scheduling and job management that hold up in the field, not just in the office.
Connecting orders, inventory and customer records so the same data isn't typed three times.
Clinics, studios and consultancies with a small team and no in-house IT.
About
Jotunfjell is led by Andrew Walshe-Cutter, who combines a professional project management background across Government, Financial Services and Industry with hands-on operational experience. You deal with the person doing the work, from the first call to handover.
We work in plain language, keep engagements short and defined, and would rather tell you not to buy something than sell it to you. Our approach follows the SSLM framework: simple solutions, low maintenance.
Website builds and SEO are delivered by The Website Workhouse, a related business under the same director, so one person stays accountable from plan to launch.
FAQ
Most start with a short, fixed-scope assessment. From there we agree on a defined piece of work or an ongoing arrangement. You are never committed beyond the current stage.
Fixed fees for defined projects, quoted before we begin. We do not run retainers; small follow-on tasks can be quoted by the hour. Ongoing website hosting and care sit with The Website Workhouse.
Everything you share is treated as confidential and we are happy to sign an NDA. For AI work, we can help you with the selection of AI tools, and with the design and implementation of AI policies and practices that protect your customers and your business, and ensure you are operating within the regulations on privacy and confidentiality. We advise specifically on which data should never leave your systems, and we do not use client information to train or test tools.
Both. We can deliver the work ourselves, or advise while your team or existing suppliers do the build. We will tell you which we think is the better fit.
We are based on Sydney's North Shore and happy to meet in person across the North Shore, Northern Beaches and greater Sydney. Much of the work can be done remotely, and we work with clients elsewhere in Australia that way.
Send a short note about your situation using the form below. We will suggest a 30-minute call, with no obligation and no proposal until we both think it makes sense.
Consulting packages start at $1,200 ex GST. Through The Website Workhouse, websites start at $1,000 and local SEO at $350 a month, and a short written website audit is free. Anything larger is quoted after a short Discovery session, and every fee is fixed in writing before work starts.
Yes. The purpose of SEO is simple: bring more customers to your website. That happens by raising where your site appears when someone searches — on Google, Bing, or increasingly through AI assistants like ChatGPT and Copilot. Your ranking is decided by three things every search engine measures: how your site is designed, what it says, and how well it performs.
The work runs in four steps: Review (a technical, local and content audit with a prioritised fix list), Fix (speed, structure, errors and your business profile), Build (pages written for what customers actually search or ask), and Measure (a monthly view of which searches bring enquiries). Jotunfjell sets the search strategy inside a wider plan; The Website Workhouse does the work. Rankings take months to build and no one can promise a position, but the work is measurable.
The Website Workhouse, a related business under the same director. We tell you this before any build is quoted, you are free to use any builder you prefer, and Jotunfjell receives no commission from any other supplier. Keeping plan and build under one accountable person is the point.
Fees are fixed per stage and agreed in writing before work starts. We invoice each stage when it is delivered, and invoices are payable within 14 days. For larger engagements, the short Discovery stage is invoiced up front and credited against the next stage if you go ahead. Any software, hosting or subscription costs are paid by you directly to the vendor; we add no margin and take no commissions. All prices are ex GST.
Contact
Tell us a little about your business and what you are trying to sort out. We reply within two business days.
